The World Cup creates a natural reason to engage customers
Food retailers invest heavily in seasonal activations — Father's Day barbecue ranges, back-to-school promotions, Christmas gifting displays. The World Cup sits in a category of its own. It combines the universal appeal of football with a six-week window during which customers are actively looking for ways to participate in the cultural moment.
A branded tipping contest gives retailers a concrete hook: scan the QR code at checkout, join the contest, come back after every match day to see the leaderboard. The mechanic is simple and universal — anyone can understand it, and it does not require any prior football knowledge to enjoy.
Crucially, the platform does not require staff attention to maintain. Once the contest is configured and the invitation links are distributed, everything else — match results, points, rankings, reminder emails — runs automatically through to the final on 19 July 2026.
"A loyalty promotion that customers voluntarily return to daily for six weeks is not a campaign — it is a relationship."
In-store activation that works across every format
Whether you operate a single neighbourhood supermarket or a national chain of hypermarkets, the activation mechanics are the same. A QR code at the point of sale is the primary entry point — on shelf-edge strips, till dividers, till receipts, or carrier bags. No additional hardware, no complex integration with store systems.
For retailers with existing loyalty apps or member newsletters, the invitation link becomes an additional campaign asset. A single message to loyalty members can seed the contest with hundreds of participants before the tournament even begins. The tipping platform then holds their attention for the full six weeks — something a one-off promotional email cannot achieve.
Chains with multiple locations can create regional group leaderboards, giving each store cluster or district its own community dynamic while sharing the overarching brand identity. Regional store managers see their area's participation in real time, and healthy competition between regions can sustain engagement throughout the tournament.
Fully white-label
The contest runs on your own subdomain under your brand. Customers see your identity throughout — no TippspielPro branding at any point.
5 to 50,000+ participants
A single-store pilot or a nationwide rollout — the platform scales without any change to setup or pricing structure.
Configurable prize pool
Vouchers, gift cards, product bundles, or exclusive experiences — prizes are fully configurable and managed by your team.
GDPR compliant
All data is stored on servers in Germany. A data processing agreement is included. Your legal team will find everything in order.
No app download required
Customers join via browser on any device. A QR code or link is all they need — no downloads, no account barriers.
Automated throughout
All 104 World Cup 2026 matches are covered. Results, points, and leaderboards update automatically after every game.
Why loyalty programmes alone are not enough during a tournament
Most grocery loyalty programmes are transactional: spend money, collect points, redeem rewards. That model works well for habitual shoppers, but it does not create emotional engagement during exceptional events. The World Cup is one of those events where customers want to feel part of something, not just accumulate currency.
A tipping contest adds a social layer that points programmes cannot replicate. Participants compare predictions with colleagues, argue about likely results, and check standings after every match. The brand holding the platform earns association with that positive experience — week after week, for the entire duration of the tournament.
For retailers, this also represents a controlled data touchpoint. Participants register with an email address, creating a permission-based contact for future communications — with full GDPR compliance built in from the start.
Getting from sign-off to live in under a day
One of the most common hesitations in retail marketing is complexity of implementation. In-store activations involve print lead times, logistics, IT integrations, and often multiple sign-off chains. A digital tipping contest short-circuits most of that.
The initial platform setup — uploading your logo, setting brand colours, configuring the subdomain, and defining prize categories — typically takes between 30 minutes and half a day. No technical staff are needed on your side. Once live, the contest runs entirely without maintenance until the tournament ends.
Print materials, QR codes, and digital assets can be prepared in parallel. The earliest campaigns typically go live in late May, giving participants time to register and place their first predictions before the opening match on 11 June 2026.
Frequently asked questions
The tipping platform is self-contained but works naturally alongside loyalty programmes. Invitation codes or links can be distributed via loyalty app push notifications, receipts, or member newsletters, funnelling existing members directly into the contest.
No app download is required. The contest is entirely browser-based. Customers access it via a link or QR code on any smartphone, tablet, or computer — reducing friction to near zero.
Yes. Group leaderboards let you create regional or store-level communities within the same overall contest, giving local teams their own competitive dynamic while the brand identity remains consistent.
The platform works from as few as 5 participants and scales to 50,000 or more without any change in setup or pricing. There is no minimum audience requirement.
Typically between 30 minutes and half a day, depending on how extensively you customise the branding and CI. No technical expertise is required on your side — the configuration is handled through a guided setup process.
See how it works for your stores
We will walk you through a live demo tailored to food retail — with your logo, your prize structure, and realistic participant numbers. Takes about 20 minutes and requires no commitment.
Personal onboarding · Servers in Germany · GDPR compliant