Gastronomy is your most powerful channel — and it is often underused
During a major football tournament, guests pour into sports pubs and beer gardens. The beer flows, the atmosphere is electric — yet at the end of the night, many brands leave without a meaningful impression beyond a logo on a drip mat. The opportunity is considerably larger than that.
A World Cup tipping contest running under the brewery's own brand transforms the experience entirely. Guests scan a QR code, enter their predictions, and check the leaderboard before the next match day — all within a branded environment on your own subdomain. No third-party logos, no platform watermarks. Just your brand.
What breweries gain from this is something rare in digital marketing: a voluntary, recurring touchpoint across the full six-week tournament. Not just at the point of sale, but every time a participant opens the leaderboard over their morning coffee or places their next set of tips. The platform runs entirely automatically after the initial setup — match schedules, scores, points, and rankings update in real time with no manual effort required.
"A beer mat has always been a communication surface. Add a QR code and it becomes the entry point to a weeks-long brand experience."
On-trade and off-trade: one platform, two channels
Breweries operate across two distinct distribution channels — and a branded tipping contest integrates naturally into both without creating a fragmented experience.
In the on-trade — pubs, beer gardens, and club houses — a simple invitation link or QR code is all that is needed. Partners share it with their guests via coasters, table tents, or chalkboards. The brewery decides how and where to deploy it; the platform handles everything else.
In the off-trade — supermarkets, drinks specialists, and discounters — optional access codes can be printed on promotional packaging. This is a proven mechanic that many breweries already use for prize draws. TippspielPro supports it technically; the promotional execution stays entirely in the brewery's hands.
Both entry routes feed into the same leaderboard, creating a unified community around the brand that builds in size and engagement across the entire tournament. Thousands of participants, one brewery identity holding it together.
Your own domain
The contest runs on tipp.your-brewery.com — fully white-label, with no TippspielPro branding visible to participants at any point.
Scales to any size
From 200 regulars at a local pub to 40,000 consumers in a national on-pack campaign — no pricing tiers, no surprise overages.
Your products as prizes
Beer cases, brewery tours, branded merchandise, or experiences — all fully configurable as rewards for top leaderboard finishers.
GDPR compliant
Servers located in Germany, no third-party tracking, data processing agreement included. Legally sound for campaigns of any scale.
Invitation links and QR codes
Every contest comes with a ready-to-use invitation link and QR code — deployable immediately across any channel the brewery uses.
Real-time leaderboard
Participants see their updated ranking after every match day. Weeks of sustained engagement — with your logo at the top of every screen.
What does this actually deliver? A realistic assessment
Advertising inventory on social media and streaming platforms becomes expensive and fiercely contested during major tournaments. Reach is measurable, but the contact is brief — a scroll, a glance, then gone.
A tipping contest works differently. Once someone has registered and placed their first predictions, they return voluntarily — not because of an ad, but because of genuine game mechanics. Over a typical tournament arc spanning group stage, round of sixteen, and knockout rounds, active participants encounter the brand multiple times per week across six to eight weeks.
The internal business case is also straightforward: the effort is front-loaded. Configure the platform, set your branding, share the invitation link — and then step back. From that point until the final on 19 July 2026, the platform handles everything automatically. No match scheduling, no result entry, no manual leaderboard updates.
Typical campaign timeline for a World Cup activation
Platform setup: configure brewery branding and CI, set up subdomain, run internal tests. Typically completed within a day.
Share invitation links with gastronomy partners. How the brewery reaches its guests or trade partners — coasters, social media, newsletter — is entirely up to the brewery.
Contest goes live — registration and first predictions open before the opening match. Early participants tend to be more engaged throughout.
World Cup opening match. Daily fixtures begin — all 104 matches through to the final are available for prediction.
Weekly digest emails to participants with the leaderboard in brewery branding. Partners can monitor participant numbers in real time.
Tension builds — experience shows a fresh wave of sign-ups typically joins during this phase.
World Cup Final. Winners are announced and contacted by email or personally by the brewery.
Local roots, tournament-scale reach
Many breweries carry strong regional identities — and that is a significant advantage with this format. People are more motivated to compete within a familiar community, whether that is their local pub crowd, their football club members, or their neighborhood beer garden regulars, than in a faceless national mass event.
Local gastronomy partners can create their own group leaderboards for their guests. The regulars at one sports bar compete among themselves; the beer garden has its own standings. The brewery holds the umbrella over all of it — present and visible in every group, every week.
This is not a feature that requires careful deliberation. It is a mechanism that works because it connects to something that already happens naturally — community forming around football.
Frequently asked questions
Virtually none. Once set up, the platform runs entirely on its own — match schedules, results, point calculations, and leaderboards are all updated automatically without any manual intervention. The brewery does not need to manage anything.
No. The initial setup — CI configuration, subdomain, test access — typically takes half a day and requires no technical knowledge on your side.
Yes. Pub landlords and beer garden operators can create a dedicated group leaderboard for their guests — fully displayed in the brewery's own branding, with no TippspielPro branding visible.
Yes, this is technically supported. Integration works via individual invitation codes that the brewery embeds into its own marketing materials. The decision about how and where to use them stays entirely with the brewery.
The tipping contest runs independently of how any specific team performs. All 104 World Cup 2026 matches are available for prediction — experience shows that participants remain actively engaged even without a home nation in the latter rounds.
Interested in a demo?
We will show you in a short call exactly what a branded tipping contest would look like for your brewery — including a live demo with your logo. No obligation, no commitment.
Personal onboarding · Servers in Germany · GDPR compliant